Get Insights On New Donors That Want To Support You
The Donor Pool Builder is the nation’s first-ever hyper-local study of donors, right here in Connecticut.
Thousands of local households told us…
How much they donate
Donors told us how much they currently give, and how much more they could give to additional charities.
Who is great, and who is not
Donors in dozens of CT towns told us what they think of nonprofits in their area including: importance of the mission, quality of the plan, and level of the success. They also rated the leadership, trustworthiness, and many other key metrics.
What drives their donations
Donors told us why they give to their favorite nonprofits, and what it would take for a new nonprofit to be considered.
What they are looking for
Donors told us what they would want to see from charities in general and you in particular, to start donating. Or to increase their donations. Or to become a monthly sustaining donor.
What they think of you (yes, you!)
Thousands of local households told us what they think of over 800 local nonprofits (including you). They told us if they know you exist, if they would consider donating to you, and why or why not.
What is the best way to reach them
Donors told us what they want to hear from nonprofits, how often they want to hear from you, and what channel you should use to communicate. They told us exactly what messages will inspire them to donate to you.
How We Help You Grow Your Donor Pool
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We conduct scientific studies in over 90 individual towns in Connecticut. Each survey is tailored specifically to that town so you know exactly what your potential donors think. This is very different from national surveys that assume Connecticut is the same as Alabama, California, and everywhere else.
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We ask local residents in each town what they think of their local nonprofits. They tell use if they are aware, if they would consider donating, and why. This gives you exact feedback on you, not a bunch of generalities that can be misleading.
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We ask donors in your towns dozens of questions to learn what are their major motivators (local impact? administrative costs? peer pressure? personal finances?). This enables you to speak directly to their concerns and their dreams so you can unlock their donations.
“Some great information!” – Head of Development, arts & culture nonprofit, Westport CT
"We put the data to immediate use and had our most successful and quickest campaign ever!" - Board Member, CT Arts nonprofit
“Some great information!” – Head of Development, arts & culture nonprofit, Westport CT "We put the data to immediate use and had our most successful and quickest campaign ever!" - Board Member, CT Arts nonprofit
“Your intel was so helpful and we are eager for more” -Board member, public library, Fairfield County CT
“This is amazing! Impressive!” -Executive Director, human services nonprofit, Westport CT
“Your intel was so helpful and we are eager for more” -Board member, public library, Fairfield County CT
“This is amazing! Impressive!” -Executive Director, human services nonprofit, Westport CT
“Your intel was so helpful and we are eager for more” -Board member, public library, Fairfield County CT “This is amazing! Impressive!” -Executive Director, human services nonprofit, Westport CT “Your intel was so helpful and we are eager for more” -Board member, public library, Fairfield County CT “This is amazing! Impressive!” -Executive Director, human services nonprofit, Westport CT
What your peers are saying
“This is fascinating” -Development Director, childrens nonprofit, New Haven, CT
“This is exactly what we need” – Chief Financial Officer, social services nonprofit, Bridgeport CT
“This is fascinating” -Development Director, childrens nonprofit, New Haven, CT “This is exactly what we need” – Chief Financial Officer, social services nonprofit, Bridgeport CT
“I’m excited to get this data” -Marketing Director, community foundation, CT
“This is brilliant, really well done” -Board Member, childrens nonprofit, New Brunswick NJ
“I’m excited to get this data” -Marketing Director, community foundation, CT “This is brilliant, really well done” -Board Member, childrens nonprofit, New Brunswick NJ
“I think this is terrific” – Executive Director, housing nonprofit, Bridgeport CT
“You provided great insight on improving our targeting, and we have leaned into new messaging. The 2 subsequent campaigns have done great.” - Director of Development, community nonprofit, Westport CT
“I think this is terrific” – Executive Director, housing nonprofit, Bridgeport CT “You provided great insight on improving our targeting, and we have leaned into new messaging. The 2 subsequent campaigns have done great.” - Director of Development, community nonprofit, Westport CT
HOW DO WE DO IT
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We conduct thousands of interviews with Connecticut households every 6 months to deeply understand their donation attitudes and behavior. We also ask them specifically what they think of scores of local nonprofits and what it would take to get them to start supporting each one (including you).
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Our team uses decades of market research expertise, cutting edge AI, and local know-how to analyze millions of datapoints and come to clear, concise conclusions for you. These include full brand diagnostics, complete donor metrics, and concise takeaways so you can quickly see the easiest way to build your donor pool.
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Subscribers across the State receive detailed reports not only on their own brand, but also detailed comparisons to all the other local nonprofits. This is ideal for benchmarking and for seeing where there are gaps and opportunities to build donor loyalty.
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Subscribers receive completely updated reports every six months. This helps them to monitor their progress in creating a brand that appeals to donors and will result in large gains in unrestricted donations. We also provide direct access to some of the best analysts in the industry to make sure you get the most out of your subscription.
Some of the latest insights from across Connecticut
